Overview

Designing a logo and business cards for my friend’s lash and hairstyling brand was an exciting journey that started with a lot of collaboration. We sat down to chat about her vision, the vibe she wanted her brand to give off, and who her target customers were. It was important to capture her unique style and make sure the final design resonated with her business goals. Once I had a good grasp of what she wanted, I dove into the ideation phase, brainstorming and sketching out various concepts. We discussed different color schemes, fonts, and images, looking at what competitors were doing to ensure her brand would stand out in the market.

With some solid ideas in hand, I moved on to the design phase, creating digital drafts using design software. This was a fun part of the process, as I played around with different fonts, colors, and graphical elements to bring the concepts to life. I created several variations of the logo, each highlighting different aspects of her business, from the elegance of hairstyling to the precision of lash work. Once we had a few strong options, I made mockups to visualize how the logo and business cards would look in real-world settings. Seeing the designs on various backgrounds and in different orientations helped us make necessary tweaks and ensure everything looked perfect.

Finally, with the designs refined and approved, it was time to prepare them for print. I made sure all elements were in high resolution and the color profiles were just right for printing. The final designs were then sent off to a professional printing service to produce the business cards with a high-quality finish that matched her brand’s premium image. Throughout the entire process, we kept the lines of communication open, constantly exchanging feedback to ensure the designs met her expectations. In the end, we created a cohesive and elegant brand identity that she was thrilled to launch. It was a rewarding experience to see her vision come to life and help her take her business to the next level.